Research
Gather and synthesize information — market landscapes, audiences, competitors, and trends.
Agent Studio
Agent Studio lets you configure autonomous agents that carry out marketing work for you. Where AI Chat is interactive, agents are designed to run a defined job — researching a market, drafting a strategy, producing assets, or watching a competitor — using the same grounding (brand + knowledge) as the rest of the platform.
Agent archetypes
Section titled “Agent archetypes”MixerLead organizes agents around four archetypes:
Strategy
Turn research into plans — positioning, GTM, messaging, and prioritization.
Execution
Produce deliverables — briefs, content drafts, sequences, and creative angles.
Monitoring
Keep watch over a target — competitors, topics, or signals — and surface what changed.
Create an agent
Section titled “Create an agent”-
Open Agent Studio from the sidebar.
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Choose New agent and give it a clear name (e.g. “ACME competitor watch”).
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Pick its type (research, strategy, execution, or monitoring).
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Configure its behavior — its objective, focus, and any inputs it should use.
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Save. The agent now lives in your active project.
Run an agent
Section titled “Run an agent”Open an agent and choose Run. It executes its workflow using your brand profile and (where relevant) your knowledge base, then returns its output. Useful results can be saved as Artifacts.
Permissions
Section titled “Permissions”- Admins and Members can create, edit, and run agents.
- Viewers have read‑only access — they can see agents and past runs but not create or run them.
- Give each agent a single, well‑scoped objective — narrow agents produce sharper output.
- Attach relevant material to your Knowledge Base so agents work from your real context.
- Use a Monitoring agent together with Competitor monitoring for ongoing intelligence.
Related
Section titled “Related” Marketing Intel Structured intelligence modules.
Skills Library Reusable expert prompts.
Agents via the API Create and run agents programmatically.