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Marketing Intel

Marketing Intel is a hub of structured intelligence modules. Instead of a blank chat box, each module produces a specific, well‑shaped deliverable grounded in your brand and (optionally) your knowledge base.

Generation modules

Section titled “Generation modules”

Open Marketing Intel from the sidebar and choose a module:

Buyer Persona

Rich, actionable personas — demographics, jobs‑to‑be‑done, buying triggers, objections, and content habits.

Competitor Analysis

Positioning, target segments, pricing signals, recent messaging, and exploitable weaknesses for a given competitor.

Go‑to‑Market

A complete GTM outline — positioning, channel mix, milestones, and launch angles.

Customer Journey

Awareness → consideration → decision → retention, with touchpoints and content needs per stage.

Messaging Framework

Core value proposition, message pillars, proof points, and funnel‑stage hooks.

KPI Framework

North‑star metric, leading and lagging indicators, and a measurement plan.

  1. Pick a module.
  2. Provide the inputs it asks for (for example a segment, competitor domain, or stage).
  3. Run it. The result is structured and save‑ready as an Artifact.

Competitor monitoring Ongoing

Section titled “Competitor monitoring ”

Beyond one‑off analysis, MixerLead can continuously monitor competitors and alert you when something meaningful changes.

Track a competitor

Section titled “Track a competitor”
  1. In Marketing Intel, open competitor monitoring and add a competitor by domain (e.g. competitor.com).
  2. The competitor is added to your current project’s watch list.

Run a check

Section titled “Run a check”

Run a check on a tracked competitor to look for changes across:

  • Pricing — changes to pricing and packaging pages.
  • Content — new content and messaging shifts.
  • Hiring — job postings that hint at strategy and roadmap.

Each check grounds its analysis on the competitor’s live public pages before summarizing what’s new.

The alert feed

Section titled “The alert feed”

Detected changes become events in an alert feed, each with a severity (critical, high, medium, low), a short AI brief, and a link to the source. You can mark events as read or actioned to keep the feed tidy.

Permissions

Section titled “Permissions”
  • Admins / Members can run modules, track competitors, and run checks.
  • Viewers can read generated intel and the alert feed but can’t run or modify.
Section titled “Related”
Agent Studio Automate monitoring with an agent.
Knowledge Base Ground intel in your own sources.
Intel via the API Generate intel and read events programmatically.