Glossary
Key terms used throughout MixerLead AI and this documentation.
An autonomous workflow you configure to carry out a marketing job — research, strategy, execution, or monitoring. See Agent Studio.
Artifact
Section titled “Artifact”A saved output (document, image, framework) kept in your workspace for reuse. See Artifacts.
Brand profile
Section titled “Brand profile”Your company, value proposition, tone, and target markets — injected as context into AI output. See Brand setup.
Credits
Section titled “Credits”The unit that meters AI usage. Each action costs credits based on capability and model. See Plans & billing.
Competitor monitoring
Section titled “Competitor monitoring”Tracking competitors by domain and checking for pricing, content, and hiring changes, surfaced as an alert feed. See Marketing Intel.
Conversation
Section titled “Conversation”A saved chat thread. Conversations can be revisited and branched. See AI Chat.
Grounding
Section titled “Grounding”Basing AI answers on real context — your brand, your knowledge base, or live web pages — rather than the model’s memory alone. See Responsible AI.
Knowledge Base
Section titled “Knowledge Base”Your indexed documents, URLs, and crawled pages used to ground answers with citations. See Knowledge Base.
MCP (Model Context Protocol)
Section titled “MCP (Model Context Protocol)”An open standard for connecting AI applications to external context and tools. See MCP Connections.
Marketing Intel
Section titled “Marketing Intel”Structured intelligence modules — personas, competitor analysis, GTM, journeys, messaging, and KPIs. See Marketing Intel.
The AI engine that produces a response. Choose Auto or a specific model in chat. See AI Chat.
Project
Section titled “Project”A scope inside a workspace for separating clients, brands, or campaigns. See Workspaces & projects.
A per‑day cap on certain features (e.g. agent runs, image generations) that resets at 00:00 UTC. See Usage & limits.
Rate limit
Section titled “Rate limit”A cap on how many requests you can make in a short window. Exceeding it returns a
429. See Usage & limits.
A member’s permission level: admin, member, or viewer. See Members & roles.
An expert, marketing‑specific prompt template you run by filling in variables. See Skills Library.
Source
Section titled “Source”A single item in your Knowledge Base (a file, URL, or crawled page) that can be enabled, re‑indexed, or deleted. See Knowledge Base.
Workspace
Section titled “Workspace”The top‑level tenant that owns your members, billing, and content. See Core concepts.
Workspace API
Section titled “Workspace API”The beta REST API for automating MixerLead with ml_live_ keys. See
API overview.